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March 27, 2007
AT&T files second lawsuit against NASCAR
AT&T filed a second lawsuit against NASCAR on Monday, calling for their logo (seen in this picture) to be able to be added to the car immediately.
See that small globe? That is what is being argued about. That's what NASCAR said no to.
According to the article I read, AT&T is going to argue that the contract does say that they can't change the size of the Cingular logo and that it can't be transferred to another team, but they say that the contract doesn't mention anything about preventing a logo change if Cingular is bought out by another company.
Not only are they asking for immediate permission to add the logo to the car, they are also seeking an undisclosed amount of money in damages for the "substantial harm" NASCAR is doing to their company.
Your thoughts?
Picture credit - rcrnews.com
March 27, 2007 in NASCAR | Permalink
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Comments
I say let AT&T put their current logo on the car. Everyone knows it is the NASCAR NEXTEL Cup Series, and I don't see what kind of tangible threat there is to Nextel if the AT&T globe is on the car. Fans aren't going to think it's become the AT&T Cup Series overnight. It's just a sponsor being allowed to display their logo. I really think it's ridiculous that Nextel takes the position they do with regrad to "other" cell phone proveiders. Live and let live!
Posted by: Zack Harmon | Mar 27, 2007 1:15:58 PM
Well, Nextel did fork out $75 million dollars to be the title sponsor so I can see where they are coming from. When R.J. Reynolds sponsored the series, I don't think I saw any Philip Morris brands out on the track. I'm not sure about Anheuser Busch's deal with the Busch series, but I don't think Miller has run in that one.
I don't think AT&T's move with the immediate injunction is a wise, but I guess they figure if they can get the logo on the car, it's harder to take off.
It'll be interesting to see what happens. Nascar is playing in the big leagues now, so it's going to have to fight these battles. They asked for the spot light and now they are getting it. Once you go corporate you can't rule with an iron fist, you have to rule with the lawyers.
Posted by: Michael | Mar 27, 2007 1:32:27 PM
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