Coors Light replacing Budweiser as he Official Beer of NASCAR

It was announced today, that starting in 2008, Coors Light will be the Official Beer of NASCAR.

Coors Light entered into a five year deal that grants them "category exclusivity", not exactly sure what that means, it wasn't explained further, but Budweiser will remain as sponsor for the #9 Dodge and will still run the Bud Shootout in 2008.  At first, questions about the Bud Shootout being renamed or dropped altogether came about, but that was quickly addressed saying that it's a separate Daytona International Speedway entitlement.

Starting in 2008 the now Bud Pole Award will be renamed to the Coors Light Pole Award.  I'm so used to the Bud Pole Award, that'll take time to get used to, but that's the way it goes in the ever changing NASCAR world.

Coors figured this would get them better exposure than shopping around for another team, as they said, it won't matter who wins, they get the exposure every week rather than counting on their car winning the race.

Let's just hope that this "official" sponsorship and "exclusivity" thing doesn't go to their heads and that they don't start grumbling about other sponsors in the sport like Sunoco did with Shell.

Your thoughts?