Morgan-McClure closes shop - NASCAR's cost-effective plans not working

After 25 years, Morgan-McClure has to close its operations, why?  They can't get a sponsor.  Now, some people would say that's their fault, they should hire better drivers, etc., but I don't think that's the problem. 

We've seen this happen to the smaller teams over the years, they just can't get the sponsors, even large teams have struggled with getting sponsors, we've seen big, long-time sponsors go and that's because of cost.  It just doesn't benefit them like it use to with the amount of money they have to shell out for sponsorship of just one car and that I blame NASCAR for.  Even NASCAR has had changes to title sponsorship, that should tell them something, they want too much money.

NASCAR says they are doing all these new things, "rule changes, COT", etc. to help keep costs down for the teams, but that doesn't seem to be the case when you talk to team owners and their sponsors.  Let's face it, sponsors want a return on their large investment and unless you're running in the top five, or your name is Gordon, Johnson or Earnhardt, you're not going to get the coverage (TV time) that the sponsors want. 

It's obvious that NASCAR isn't going to help cut the costs to teams, but the televised coverage can help.  How?  Show the cars, mention the drivers and their sponsors, not just the ones that are in the top five.  We know the commentators love to talk on and on, so it shouldn't be too hard for them to do this, just show the teams and give us more race coverage period. 

Our sport is faltering in more ways that one and unless you're a fan of the mega-teams, I bet you've been disappointed more each season.  Something needs to be done, unfortunately NASCAR doesn't seem to care what the teams and fans think.  If they get called out about the cost of sponsorship or anything like that, they throw out the "independent contractor" thing, but they have no problem taking credit for anything that goes right in the sport and if something doesn't go right, well, they just throw a new rule change out there.

If NASCAR wants the sport to continue to prosper, not just their wallets, they need to take a good look at ways of cutting costs for everyone.  It's sad to see long-time sponsors leave and even worse to see teams that have been around for 25 years to leave because of cost, it's just not right.

Your thoughts?