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A Race Without Humpy...
As the PA announcers like to refer to them, "The Stars And Cars Of NASCAR," are at Lowe's Motor Speedway this weekend for the Bank Of America 500.
Jimmie Johnson is there. Dale Earnhardt, Jr. Kyle Busch. Carl Edwards. Mark Martin. Greg Biffle.
One star who isn't there: Humpy Wheeler.
For the first time since 1975 Wheeler won't be overseeing the track's part of the Sprint Cup and Nationwide Series shows.
He was let go as president and general manager after the Coca-Cola 600 in May by Bruton Smith, majority owner and CEO of Speedway Motorsports, Inc., which includes the expansive 1.5-mile raceway just north of Charlotte in Cabarrus County, N.C. A series of disagreements between the two, formerly close friends, led to the rupture.
Never mind that Wheeler is recognized as the greatest, most colorful promoter in NASCAR history, dating to the late 1940s.
When Wheeler came to the track it was known as Charlotte Motor Speedway. Smith, who co-founded the facility in 1959 with the late driving legend, Curtis Turner, had just regained control of the facility, which had been run by Richard Howard since falling into bankruptcy in the early '60s.
Humpy was a natural choice.
He had promoted short track races in the Carolinas with great success. Then he led Firestone Tires' efforts in various forms of motorsports. He knew racing thoroughly from many angles, perhaps most importanly the key people to deal with.
Almost immediately, Humpy brought the same flair--sometimes outrageously--to Charlotte Motor Speedway that had drawn crowds to his short tracks.
He created the big pre-race shows, in part to entertain fans, but mostly and ingeniously, to encourage them to arrive early. This helped ease traffic jams in the couple hours befoe races were to be green-flagged.
Among his spectaculars, he had "Jimmy, The Flying Greek" jumping a long line of junk cars in a school bus. He enlisted the military to take part on Memorial Day weekends, re-enacting battles like Grenada and the first Gulf War. He brought in a circus, which was a natural, because Wheeler had become known as "The P.T. Barnum Of Racing" and also "The Ringmaster."
The appearnce of the circus led to an especially amusing incident.
NASCAR officials, led by vice-president Les Richter, delighted in occasionally "rattling Humpy's cage," as the saying goes.
Richter ordered that the show, staged on the grassy area along the homestretch between the racing surface and pit road, couldn't include any elephants. "They might go beserk and damage the race cars lined up on pit road," explained Richter, undoubtedly with tongue in cheek.
Characteristically, Humpy stood firm.
"There will be elephants," he insisted. "We've advertised them, and the fans are going to see 'em." Then, he added a motto that prevailed throughout his career as a promoter, "The show will go on!"
For a couple hours there was an impasse, then Richter relented, ordering that tarps be placed over the cars as protection.
As if a tarp could save a car from a rampaging elephant.
Once a major TV network, airing a Charlotte race for the first time, ruefully learned just how tough Wheeler, a former champion in Golden Gloves boxing, could be.
High network executives decided that the sponsor names of teams wouldn't be used during the telecast if those companies hadn't bought advertising time while the race was being carried. It was out-and-out blackmail
Team owners howled. Howling loudest of all was Humpy, always a strong advocate for the competitors..
When the network brass wouldn't yield, Humpy sent a very large wrecker to where the TV control trailer was set up. The hook ominously was attached to the very heart of the telecast.
"Unless ALL the sponsor names ane used and the logos shown, we're going to tow it away!" he declared emphatically.
The network quickly caved in, much to its embarassment.
Would Wheeler really have had the control center towed away?
I have no doubt the answer is yes for this iron-willed man. Never mind that cables were attached and the producer and engineers were still inside.
These are among the many, many reasons Humpy will be missed so much.
The biggest losers in him no longer being at the track are the fans and the drivers and their teams.
October 10, 2008 in Racing | Permalink
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Comments
Charlotte racing @ Lowe's just will never be the same without Humpy and his showmanship. I witnessed many of the scenarios you outlined and enjoyed them as all the fans did. He will be missed by many for sure
Posted by: Clarence | Oct 10, 2008 6:15:52 PM
Great Post Tom
You are right, his antics will be missed and are the things legends are made of
Posted by: Trucker | Oct 12, 2008 12:28:36 PM
Humpy is just another casualty in the growing NASCAR train wreck. I have watched racing for over 25 years now and for the last two or three become more and more disenchanted with NASCAR as a whole....the good ole days are gone, and the business NASCAR is here to stay. I still dislike Bruton for dumping Wilkesboro and Rockingham. Wilkesboro was in need of some TLC to keep it alive, but I really think he did Rockingham wrong...
Posted by: Tommy | Oct 15, 2008 12:42:33 PM
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