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March 15, 2007
It’s time to drop down to Busch
By Mike Harper
CJM Racing, the No. 72 Nextel Cup Series team has earned my respect.
I’ve found in my professional career that being a decision-maker for an organization can be one of the toughest jobs around. I would imagine being an owner in the Nextel Cup Series ranks right up as being one of the hardest jobs in the land, because the level of stress regarding the race-team operations and retaining valuable sponsorship would be a difficult challenge to say the least.
In today’s Nextel Cup Series we’re seeing a totally different level of business. It’s not for the weak at heart or even the cheap at heart. To compete you’ve got to have a rich and aggressive backbone to even make it in the sport.
It doesn’t matter who you are, what kind of famous name you have, the bottom line is if you can’t cut it in NASCAR’s elite series, you’ll end up watching the race from home or ultimately closing shop.
This week on my radio show I had the privilege of interviewing driver Andy Belmont. I consider Andy a friend and one thing I respect about Andy is he speaks his mind. He’ll tell it like it is even when it’s not the popular opinion. But in most cases Andy is spot-on.
In our talk, several discussion points stood out in my mind. But one point keeps ringing in my head and it surrounds how the sport (ARCA & NASCAR) has changed. From the cost of doing business to actual team business tactics on obtaining sponsorships – they’ve all changed from the way it was done in the past. It’s the new NASCAR.
It seems like it was only yesterday the big discussion was about "field fillers" because the Nextel Cup Series didn’t have enough cars in a 43-car field that could call themselves competitive. Today, competitive drivers and sponsors are going home instead of spending race day on the track and in my opinion that’s criminal.
Millions of dollars are thrown at one chance, one shot to make a weekend race. It’s past the point of ridiculous!
The No. 72 CJM racing team has decided to pull the plug on their Nextel Cup Series efforts and go Busch racing. I applaud this move. It’s a good sound business decision and I think many more should follow CJM's example.
Michael Waltrip’s NAPA team can’t make a race these days, Red Bull Racing is struggling, Kenny Wallace has gone from racing every weekend to only when he makes a race and Jeremy Mayfield hasn’t seen the green flag drop on a Sunday afternoon this season. I feel these teams should revisit their business plans and build their teams within the Busch Series. I say work up - isn’t that what the Busch Series was built for?
Throwing all your eggs in the Nextel Cup Series basket is proving to be a mistake for these teams. Especially for some of these start-up teams and in today’s racing environment it won’t take too long before your dreams end up burnt scrambled eggs sitting at the bottom of the garbage can.
March 15, 2007 | Permalink
Comments
Starting a second operation, building new cars, hiring new crew members, etc, etc, so that you can race on Saturday if you don't qualify Friday for Sunday makes good sense????
In the case of the 72 - a team that lacks major manufacturer support, lacks a high profile sponsor, lacks the equipment, facilities, and personel to compete with any success at the Cup level - foregoing their current Cup program DOES make sense.
Actually all but two of the current single car teams - start up or not - should consider this option. the one exception being Robby and the 7 team - running strong so far & lovin' 14th, and the BDR car.
But for the MWR and Team Red Bull camps- this is not an option. Especially since they are Toyota's flagship teams. The millions of dollars that are thrown at their qualifying attempts each weekend are well spent beacause if these teams don't start making a strong run soon, then Toyota's season is a failure.
Personally, I think it's funny as hell, and kind of sad at the same time MWR and TRB resources that the 22 is the best performing Toyota right now.
These guys seriously need some ENGINEERS.
Or something.
Somebody with a pocket protector.
Or a degree in rocket science.
Posted by: the6and9 | Mar 15, 2007 1:35:17 PM
Mike, THANK YOU VERY MUCH!!!
I have been thinking about this subject since Daytona. If I was able to post blogs on TR I would have written about this subject two weeks ago.
I've been telling anyone who will listen that Red Bull should have started out in the Busch series. I know Brian Vickers has won in the Cup series, but there is no reason to be ashamed of taking a start up team to the lower level of the sport.
David Reutimann can't run the Dream Machine AND the Domino's Camry in the Busch series, so he has to attempt both events. But maybe Michael Waltrip should take his NAPA Camry and join Busch. (And then he would be a regular on DirecTV's Hot Pass.)
I can't see any way that Jeremy Mayfield will get anywhere near the top 35 this season. And with the possibility that qualifying might be rained out at Atlanta Motor Speedway tomorrow, it might be another week before he can attempt to qualify for an event.
There is just too much competition in the Cup level and with the “Top 35” rule, the start up teams - especially those in Toyota - can’t even get through inspection to get on the track for practice.
If NASCAR wants to provide an opportunity for “everyone” to participate in the Nextel Cup Series, they need to adjust their rules to allow “everyone” the opportunity to participate in the race, not just show up at the track. (This is another subject I would focus on.)
But until that happens, there are a few teams that should think about the “big picture” and admit they probably won’t race on Sunday, but have a better opportunity to do so on Saturday. At least they would have their sponsor on the track for more than a few laps and might even pick up a win.
I applaud Mr. Belmont and I hope CJM Racing makes every race in the Busch series and finishes well above the top 30 or 35.
Well done, Mike, and thanks again!
Posted by: Shirley | Mar 15, 2007 2:14:02 PM
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