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April 19, 2008
About distractions and prize money
By DAVID GREEN
Two NASCAR-related news items caught my attention this week. One was the opening of Dale Earnhardt Jr.'s new bar, Whiskey River, in Charlotte, and the other was a piece by a Los Angeles times writer about the complexity of NASCAR's prize money distribution.
First, let's let Whiskey River take our minds (apologies to Willie Nelson for that one).
There's nothing novel about a sports figure opening what the Brits would call a public house, or pub. I guess one of the first was prizefighter Jack Dempsey, whose New York bar is iconic. It was even a location site in the famous movie "The Godfather." But this may be a first for the Bible-Belt South. If somebody knows of another one, let me know.
Of course, Junior had his long-running sponsorship with Budweiser and it should come as no surprise to any knowledgeable NASCAR fan that he would become a bar owner.
It's also not surprising that there has been some sniping from the peanut gallery, not about the morality of a sports hero opening a bar but about whether Junior ought not be focusing on his day job, given that he has been winless all these races.
Is that a criticism to which all race drivers must be subject, or is it limited to sons of famous race drivers? Surely the two who have heard that complaint the most are Dale Jr. and Kyle Petty.
Kyle, according to his critics, spent too much time on side business ventures, such as his Boot Barn retail store, and music, which at one time seemed to have as much appeal for his as racing. These "distractions" held him back, many kibitzers thought.
This is one example of the paradox of modern society. Ever since doctors began to specialize in specific types of medical practice, it seems, there has been a prevailing wisdom that you had to focus on one thing to be very good at it. In contrast, some have attempted to elevate multi-tasking to an art form, or feel they are compelled to.
As for me, I never was so hung up on any one subject that I wanted to abandon all others. Perhaps that's why I never reached the pinnacle of anything. More likely, I think, it's because only a certain few are ever destined to reach pinnacles at any rate, and if 100 percent immersion is in fact required, then I don't want to reach any pinnacles. Someone else can have them, and welcome.
I always loved Elvis Presley's music, but I never for a second wanted to trade places with him.
As for the NASCAR payoff figures story, this is surely a sign of a newcomer to the land of auto racing. None of us in the long-in-the-tooth racefan category give much thought anymore to the idea that you don't always make more money than they guys you beat on the track.
Any discussion of race purses reminds me of a story Bud Moore told, about how he and the half-dozen or so other top team owners once badgered Big Bill France to increase prize money. France did, but the increase went to the bottom of the finishing order, not the top. When the irate winning car owners asked him why, France told them: "Because you sons-of-b-----s need somebody to pass!"
"You know what? He was right," Moore said. "Wasn't nobody going to pay good money to see six cars race."
Jim Hunter's assertion that the winner has never been paid less than a non-winning driver may be accurate according to official race reports, but in the old days of "deal money" between the promoter and driver or team owner, I bet that wasn't always the case.
As far as I'm concerned, the prize money structure is the least logical thing about auto racing economics. This, after all, is the sport in which, if you want to make a small fortune, you should start with a big one.
April 19, 2008 | Permalink
Comments
David,
Actually, I think Spartacus, about 70BC, had a small Roman nightclub called "Colosseum II" just outside of Rome. Things didn't go well. But, your point is well taken. We, being mere mortals, can only guess what kind of focus these individuals have, and what they've given up to get where they are. Sure, we all dream about the glory, but making the sacrifices is a different story.
NASCAR's prize money is easy to explain. NASCAR Racing started as a carnival-like sideshow. We could call the France Dynasty the Barnum and Bailey's of Racing. It was never just who won. It was who brought in people to spend their money. Stars got incentives to draw crowds, non-stars got incentives to fill the field. It hasn't changed, much.
Posted by: Keith | Apr 19, 2008 6:44:48 PM
Well when it comes to Jr's likeness and image money is King. At Chicagoland Speedway they wanted to put up plaques for all of the race winners and only Jr. hesitated because he wasnt getting paid for his likeness. My point is that I dont believe Jr is doing anything more than leasing his name and maybe required to make a few appearances in the place in exchange for buckets of cash. Michael Jordan did the exact same thing.
As to the payouts, it has got to be the most complex system in all of professional sports. That being said its probably the fairest of all because your year end salary is determined by results while performing rather than negotiations before the start of a season. Keeping track of who recieves cash for leading at the mid point or the good hands move of the race is overwhelming but at least it still gives incentives to struggling teams to try and improve.
Posted by: Bob | Apr 20, 2008 1:06:38 AM
Having been a former restaurant/bar owner I can assure you that Jr has a large management team in place to run the place and his time involvement is minimal. There's no way with a schedule like his, or any Cup driver, that they would have the time to run a bar. He's hired good people to run the place how he would like it to be run.
Posted by: canucken | Apr 20, 2008 10:06:09 AM
First, the other poster is correct, JR has a management team contributing to and executing his ideas. Second, it is Whisky, no "E", River.
Posted by: Diane | Apr 20, 2008 12:33:44 PM
Gonna be a little candid about my driver here. First, if Jr. starts pitting with the leaders on final pit stops the wins will come. The dude just likes to stay out on old tires for track position.
Good on him for his business ventures, and I hope I get to visit Whisky River sometime.
I was never able to put all of my focus into one thing, exclusively. I consider myself a jack of all trades I partake in.
The NASCAR pay system works well, I think. The last place guy each week makes more for that event than I make in a year of full time Army work. I wonder if they get a sweet deal on SUNOCO fuel because that is what is killing me lately.
Posted by: Joe | Apr 20, 2008 6:08:24 PM
Joe
These gas prices are killing me to and
from what they're saying, it is going to
$4.00 per gal. during vacation months.
Jr. is also, my driver but there are some
other drivers I like to. I hope Jr. gets a
win soon, he has done real good so far this
season. I wish him the best of luck with
whisky River. Jr. said, he wanted to in-
vest into something for the future which
is a smart thing to do. I'm sure fans and
tourists who go to Charlotte will want to
pay a visit to Whisky River. I think most drivers have made investments of some
kind.
Posted by: Race Fan | Apr 22, 2008 12:36:50 AM
David
Good post, enjoyed reading it.
Posted by: Race Fan | Apr 22, 2008 12:41:38 AM

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