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August 29, 2009
Oversaturation equals declining interest
By DAVID GREEN
An off weekend for the Cup Series might be a slow time for fans and for the media covering motor sports, but you sure couldn't tell it judging by the activity on TR.com yesterday and today. There's plenty of news and a good bit of interactivity from visitors to the Web site.
Picking one subject to develop into a post is tough, so I won't try that. Instead, let's talk about off weekends -- or, more specifically, the dearth of them.
I'm on record as one who believes there are too many races.
Sure, there were once as many as 48 races a year on the old Grand National tour. But most of them were short races on short tracks and the cost of running those 48 races was microscopic compared to the cost of competing in one event nowadays. Most of them were in a pretty concentrated geographic area, so travel was less of a problem with regard to economic and physical/emotional costs. And very, very few of the races were televised, so the product really needed to be distributed to the masses in person.
Now, I think the excess number of races is a contributor to the declining interest in the sport, if measurements of TV ratings and attendance mean what I think they mean.
I also think most of the races on the schedule are too long, which contributes to the oversaturation of fans and competitors alike.
I know some fans have an insatiable appetite and "too many races" or "races that are too long" are concepts that don't compute for them. That's their prerogative, and I don't mean to change anybody's mind -- I'm merely offering my thoughts.
However, I believe that the ones with insatiable appetites are more likely to pay attention to fewer and shorter races than those who have been overly stimulated are going to watch more races for longer periods of time.
If my logic and my arithmetic are correct, fewer and shorter races would yield a net gain in fan interest.
August 29, 2009 | Permalink
Comments
So, how do you explain the growth in attendance and ratings in the years before the chase? ESPN started broadcasting most of the races 20 years ago. The attendance was so great that many tracks added seats and luxury suites. The races were just as long, and they have had the same number of races per year for a long time now. So, what has changed that might account for the decline, eh?
Posted by: SAB | Aug 29, 2009 9:53:27 PM
at one time i had an insatiable appetite for racing. for years i never missed a cart/indy car race. i ran to the kitchen so i didn't miss a second. they were exciting. nobody raced for points. they would hit the wall trying to win. it was all about winning the damn race.
not so much anymore. in nascar the big plan is hang around staying out of trouble for 450 laps and try to race for the last 50.
at some nw races a sub qualifies the car for the cup driver. the tv guys are happy to point out the fact that the stickers are still on the tires after several laps because they're just coasting around. the team knows they are gonna start in the back anyway so why even try.
now that's very impressive.
i seldom watch an entire race anymore. they are way too long. too many race for points.
i do make it a point to catch the last 25 laps. if kyle wins i turn it off before the victory lap or burnout.
why? because i can.
plus i miss the part where the tv guy tells me, no, actually demands i adore kyle.
"some people are going to be mad because kyle won again."
"if the fans really knew anything about racing they would love kyle because he is such a great a driver."
"oh my gosh that kid and he is still a kid has a bunch of raw talent he will win for years to come (oops time to find a new interest) yes i said years to come and kyle will win 4 or 5 or 6 championships. wait till he matures really just like Dale Sr and Tony remember the trouble Tony had for years."
ok, i've heard the Tony story a hundred times. it's getting a little annoying by now.
how about an exciting race.
there's a hundred other channels with interesting programs. repo guys undercover police women mad men golf football basketball nhra a guy whispering at bad dogs top gear dexter the wire animal cops true blood weeds gardening remodeling cooking basaball pawn stars ice road truckers parking wars and Poker. and much more.
mowing the yard gardening painting the house trimming the trees fix the truck go to the park with kids and more.
shorten the race. i'm kinda busy and my attention span may be kinda short as i get older.
if Tony's doing good, the yard can wait.
Posted by: exile | Aug 30, 2009 4:05:17 AM
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